How TikTok decides which videos to push

TikTok shows every new video to a small group first. If that group watches, rewatches and shares, it shows it to a bigger group. That loop is the whole game.

The first hour matters most

Early signals decide how far a video travels. A strong hook in the first two seconds keeps people watching, and a short video that people watch twice beats a long one they leave halfway.

What to do before you post

1. Open with the most interesting moment, not an intro.
2. Keep it short enough to rewatch.
3. Post when your audience is awake. For most Nigerian accounts that is evenings.

Keep going

One video rarely makes an account. Posting often gives the algorithm more chances to find your people.